In the early 1940’s, Nelson and Haas set out to create an improved golf umbrella that would meet the demanding needs of the touring pro -- one that would be larger than the European golf umbrella of the day -- large enough for two.

In 1942, their efforts led to Haas-Jordan’s introduction of the first American-style golf umbrella. It included such firsts as a double rib frame for better wind resistance and a new fabric woven so tightly that water droplets would be unable to pass between individual threads.

THE 103-YEAR HISTORY OF THE HAAS-JORDAN BRAND NAME In February, 1899, the Haas-Jordan Company was founded as the Hull Brothers Umbrella Manufacturing Company in Norwalk, Ohio. By 1910, they had built a new factory to house the growing business. By the 1920's, the Hull Brothers' company was among the ten leading umbrella manufacturers in the United States - quite a feat considering that they competed with 250 umbrella makers across the US. The company's success was enhanced by the efforts of an aggressive young salesman named Cloyd Haas. Haas had joined the firm at age 14 and moved into sales by his mid-twenties. In 1928, he purchased an ownership interest and the company was reorganized as Hull Brothers & Haas Umbrella Company. Under Haas' direction, the company continued to expand its share of the market for high quality fashion umbrellas sold in finer department stores.

In 1932, Cloyd Haas approached William H. Jordan, the owner of a New York-based import-export firm, with a plan to combine their companies. This made excellent sense because Jordan's sole business was supplying high quality European-manufactured frames, handles and textiles to the American umbrella industry. In 1933, the two firms merged creating the Haas-Jordan Company. In 1959, Haas-Jordan was the first manufacturer to silk screen umbrellas. In 1961 Haas-Jordan introduced the first all fiberglass frame and fiberglass shaft.  Byron Nelson promoted the sale of Haas-Jordan products through appearances in local stores at each stop he made on the PGA Tour. In 1944, he was elected vice president of Haas-Jordan Company brand name. Today, the F. J. Westcott Company remains committed to the same innovation, impeccable quality, customer service, and outstanding value that the Haas-Jordan Company earned in over 60 years of service to the golf industry.